Janice Turner
Win a fitness package worth more than £3,000
Are you feeling, as I am this week, like some crackpot Jeremiah who for years has paraded the high street clutching his “End Is Nigh” placard, to the derision of guffawing shoppers? Now cometh the day when the skies darken, the very Earth trembles, you point wearily to your battered sign and utter the most unwelcome four words in any language: “I told you so.”
It is an apt phrase, “credit bubble”, because, for the decade that we've been sealed within it, no other reality seemed feasible. Inside this fiscal Center Parcs, natural laws of financial gravity were suspended. House prices pointed only upwards, interest rates only down. We could manufacture nothing, but somehow be rich. We could live on perpetual credit, take out mortgages four times our salaries because, hey, the bank wasn't fussed that we'd get fired and default, so why should we fret? And the oldest, dreariest of these rules, that there is a correlation between effort and success, thrift and prosperity, was dispatched with a clink of crystal flutes.
That reward is random, that our livelihoods are tied mainly to fickle fate, that risk is the only route to gain - and the more you risk the more you gain - is a gambler's creed. It is no coincidence that the Government that encouraged the financial markets to run riot also liberalised gambling legislation, rebranding a vice into a cheery leisure activity.
Money, we were told, should be allowed to flow where it will and we should be free to catch it where we could. No one was dragging us into betting shops or 3am online Texas Hold-em tournaments any more than they were forcing us into Icelandic ISAs or inflated off-plan property schemes. We wanted instant windfalls: to hell with persistence, incremental improvements and lifelong slog. “Gambling promises the poor what property performs for the rich,” said George Bernard Shaw. “Something for nothing.”
The Government made gamblers of us all, imposed a wide-boy opportunism upon our essentially cautious and responsible national character. It legitimised a financial capitalism with no connection to funding businesses or growing markets, to the greater wealth of nations, but was pure, irresponsible, ruthless speculation. Lately it appears that traders exhibited the signs of gambling addiction: “chasing” it is called, a determined and foolhardy repeat-betting, a desperate faith that one more punt could send that jackpot gushing forth.
We were sold the gambling industry's chief lie: that we stood equal to the bank (casino or City), that our chances were even, that if we didn't like the stakes we could walk away. Libertarians scoffed at the notion that we needed defending against the financial corporations or the casino industry. We Jeremiahs were patronising statists, trying to “protect people from themselves”. Only now is it fully clear that the odds were stacked, the dice loaded.
Last week, little reported amid this bigger calamity, the Local Government Association expressed concern that poorer districts are being flooded with betting shops. Under new planning law a council cannot turn down a new gambling outlet just because a street contains six others. Higher rents and the expectation that betting shops must provide multiscreen surround-sound gee-gee races instead of stubby pencils has pushed up costs. But the retreat to cheaper neighbourhoods is because they know who, in a recession, will remain their core customers: those with little left to lose. The rich gamble for a lark: the poor in desperation.
I hope that my own MP, Tessa Jowell, architect of the 2005 Gambling Act, glows with pride when she passes the gleaming double-fronted new betting shop on an otherwise tatty estate in my South London 'hood. To me it is as pernicious as the heroin dealers who stalk the landings. But I have always found gambling the most inexplicable vice: at least drugs give you release, whoring an orgasm, drink a night of oblivion. Where's the fun in losing your day's wages - even the tenner that might buy baby a new bonnet - on the speed of a flickering horse.
Those opposed to gambling because it sucks the pay cheques from the poor had a “whiff of snobbery” about them, Ms Jowell once said. Well, new Labour soon dispatched the notion that worship of wealth for its own sake was vulgar.
Last summer, researching high society, I found myself in London nightclubs where City punters compete to outspend neighbouring tables, ordering £500 bottles of vodka covered in Swarovski crystals or Methuselahs of champagne, brought to tables by waitresses amid a bouquet of sparklers and the Rocky theme. A club owner said that on bonus night the City boys threw a cloud of banknotes in the air just to enjoy the ensuing scramble. Always outside, in a chilly line were shopgirls and hairdressers, longing to join the party.
A gambling culture justifies huge inequality: they had their chance, the same as us, and were unlucky, the sad suckers. Money, being easy-come easy-go, has little value and nor do the things it buys. I wonder, even now that the financial auguries are so dire, if we can break our addiction to a consumerism so ingrained that shopping has become our national hobby, our Sunday worship, our patriotic duty, where celebrities are applauded solely for their elegant mastery of dropping a wad and where we are chided by retailers every Christmas if we fail to buy more than last year.
Yet in all the gloom to come, we can at least enjoy the demise of the most egregious excesses: Foxton's estate agents, designer children's clothes, replacing mobile phones every six months, buy-to-let leeches boasting about their “portfolios”, disposable fashion, monstrous skyscrapers blockading every inch of riverfront, having your shinbone chipped on the Tube by some bint wielding a £700 bling bag weighed down with chains and stirrups...
Not everyone in the bubble was a believer. Many of us, branded fun-suckers, sock-darners and Puritans, knew in our bones that it couldn't last. Let's hear it for those who saw their house as a home, never an investment, the string-collectors and tinfoil-savers, the no-central-heating until November hardos, the rainy-day investors, those who - bizarre notion - “saved up” for things, new mums who didn't feel demeaned by their sister's secondhand pram. Maybe they won't inherit the Earth, but they stand a better chance than most, now the bubble has burst.

Janice Turner joined The Times in 2003 from The Guardian, and writes mainly, but not exclusively, on family matters and women's issues. Her column appears on Saturdays
Industry sectors news at a glance. Interactive heatmap, video and podcast
The inside track on current trends in the charity, not for profit and social enterprise sectors
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
Everything the Business Traveller needs to know to make a better trip
Shortcuts to help you find sections and articles
05/2005
£13,500
08/2008
£109,950
2006
£10,750
Great car insurance deals online
£Excellent+ executive benefits
Torres and Partners
London
£49,229 - £62,035 pro rata
Charity Commission
London/Liverpool/Taunton
Alstom Power
Europe
Six Figure
Rolls Royce
Midlands/Europe
From £89,950
Great Investment, River Views
Special Offers now available
At the new sophisticated
Encore Las Vegas Resort!
Cruise the Islands of Hawaii - Pride of America
List your property with two leading travel websites
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths
News International associated websites: Globrix | Property Finder | Milkround
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Frank Gardiner the buy to let man - you can also feel virtuous by your preventing would-be buyers from suffering the negative equity and crushing losses of the house price crash
maggie, comber, ni
"WE wanted instant windfalls"?? WE?? Please stop this, you and all the other journalists who are desperate to rope in all their readers as co-conspirators. I personally have lived a life of boring, thrifty rectitude and you needn't blame me for any of this.
Sally Wilkins, Glasgow,
Janice Turner for Prime Minister!! I, too, have watched in horror at rampant consumerism rising fast. I only own 4 bags, one flight bag, one straw shopper, one black bag and a "posh M & S" for weddings etc. No Ipod etc but good food + no mortgage + savings = peace of mind and dare I say, happiness
Joy C, Devizes, Wiltshire
Spot on. I never realised schadenfreude could be such fun
Nick Mortimer, London,
Beautifully written.
James, London,
I am one of those people.
I walk round now with a smug grin on my face.
I was right and they were all wrong.
The worse the news gets the happier I am be this has been needed for so long now and I really hope people learn a lesson from this. This time of greed and growth cannot continue for ever
Quentin Thorpe, Nottingham, UK
The government has not made a gambler of me. I also, unlike our columnist, managed to remain unmoved by the rush to buy Anya Hindmarch's 'I'm not a plastic bag' at an inflated price. No saint, killjoy or muppet me, just cautious and responsible......... ho-hum.
Val de Quetteville, London,
I take issue with "buy to let leeches". I run buy to let flats to augment my Brown-hit pension. I provide accommodation at reasonable rents for people who cannot buy a house of their own. It's costly and a lot of work as the regulations and taxes come in to play.
Frank Gardiner, Colchester, Essex
Yes! Totally agree. Let's dismiss this notion that 'no one saw this coming' !!!
We can now bask in our moment of schadenfreude... I TOLD YOU SO!!!
Sadly we might be taken down with the rest. Oh well.
Jeremy, Liverpool,
Yes it sadlly rings true and now Generation Y will learn similar lessons to those we Baby Boomers had to learn (after disbelieving our own parents advise, which was rooted in experience of the Great Depression and WW11). I guess that history repeats because deep down, Human Nature does not change.
Bob, Gold Coast, Australia
Spot on, but the shocking truth is the very fabric of our world economy is built on a gamble. Free energy provided the stakes and now the bookmaker can see an end to the boom so he is shutting down his credit line. Get a new placard now because in a years time it will cost 10 times as much!
Clive Stringer, Devon, England
I lived in Russia during the 'glory days' and would return here periodically and be sickened by what I saw, consumerism gone mad. In Russia people stll lived by the old values, so it made it so much more of a contrast. I thought perhaps I was the one off my head, but now I can see I am vindicated.
Alice, Hove, UK
To say that we've learnt the hard way implies that we were fools to begin with. Of course we've always known that we can't have something for nothing but when everyone has something; why should I be stupid enough not to have it too especially when the banks were giving out cash like no tomorrow.
James, Leicester,
Brilliant Janice and so, so true. But don't forget that due to our perverse "Fractional Reserve" banking system that "manufactures" cash to loan (i.e. debt) out of thin air, and a government that encouraged us to borrow and spend like there's no tomorrow, it's not surprising the end result.
Steve York, Norwich,
Yea, have to agree with all you say. Re betting shops, I was always put off by the fact had four windows for punters to pay in money and only one where they could get it out...
eric, paris,
Love it. You are far from alone !
john P-T, Reigate,
so right - so eloquent - at last someone speaks the truth
allen, manchester, uk
Well said indeed!
Mike, Oregon Illinois , USA
Forget "The Gambling", the "Bank's are to Blame"!. They "Encouraged people and "Still Do", to take "Credit" ,@ low rate's of Interest, then "Up their rate's" to store card "Level's", after 6 Month's or 18month's, irrelevant! they deserve all they "REAP"!!!!!! Sad for you and I but there we go!
paul, manchester, uk